Company Introduction Video: A Five-Part Script

The script for a company introduction video does not need to be elegant; it needs to be clear. After watching, a viewer should be able to answer four questions: what you do, what you can do, who you have served, and how to reach you. The five-part structure covers exactly those, without overlap.

1. Five Parts and Their Timing

In a two-minute film the capability section takes about forty seconds. The ratio follows attention: the first thirty seconds decide whether people keep watching, the middle decides belief, the end decides contact.

2. What Each Part Says

Do not open with "welcome to our video". Use a concrete self-introduction: "We have made valves for tanker trucks for seventeen years." Identity plus years beats adjectives.

In the company section, use checkable numbers: floor area, headcount, annual output, certificate names. If a number cannot be evidenced, leave it out.

Capability is the weight-bearing section. Write process steps, not praise. Replace "advanced technology" with a specific action: three leak tests, pressure testing per unit, full dimensional inspection.

Cases should describe process, not conclusions: what the customer faced, what you did, what changed. A wall of logos and group photos means this section effectively does not exist.

The close gives one action: a website form, a phone number, a stand number. One, not five.

3. Asset List to Gather First

Business licence and certificates, production process footage, testing equipment and operation, finished products and packaging details, team at work, representative project sites, and customer-approved case information.

For tech company video, add two more: screen recordings of the system and R&D or test scenes. Screen recordings must be desensitised — no customer names or live data.

If the piece centres on products, prepare a separate set of close-ups: connectors, material texture, assembly. These are nearly impossible to shoot later, so capture them in the same session.

4. Four Common Mistakes

Overloading two minutes with ten selling points, so none is remembered. Music drowning the voiceover. Subtitles that contradict the narration, or wrong model numbers. Delivering only a horizontal cut, so vertical channels crop the subject out.

5. FAQ

Is narration required? For exhibition loops, make it understandable with sound off, driven by subtitles and visuals.

An older company with no new footage? Use archive photos as a timeline alongside current footage; it often persuades better than all-new material.

Can one film serve several uses? Yes, but produce two versions: a full cut for the site and sales, a 90-second cut for events and paid media.

Related

• See also: the corporate filming timeline from prep to acceptance
• See also: adapting a film for vertical formats

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