Service Detail

24/7 Online Reputation Monitoring

See risks clearly, manage your reputation effectively

Get it free24/7 Online Reputation MonitoringSolutions

Service Overview

Professional public-opinion monitoring can cut the time to detect negative information from an average of 48 hours to 1.5 hours. Detecting it one hour earlier raises the success rate of crisis response by 73%.

Our monitoring system covers all major platforms across the web, combining AI analysis with human review to accurately identify sentiment, gauge information heat and predict how it will spread.

Your dedicated GrowLab marketing consultant

1

Marketing Planning

Sentinel mode (real-time monitoring) to health monitoring (trend analysis) to reputation repair (negative response) to asset accumulation (positive operations).

1

Reputation Health Management Methodology

Sentinel mode (real-time monitoring) to health monitoring (trend analysis) to reputation repair (negative response) to asset accumulation (positive operations).

  1. 01

    Sentinel real-time monitoring

    7x24 whole-web monitoring with keyword and sentiment AI analysis.

    Key actions:Full-platform coverage + intelligent sentiment analysis
  2. 02

    Health trend analysis

    Weekly public-opinion trend reports, flagging potential risk signals early.

    Key actions:Weekly trend reports + risk alert mechanism
  3. 03

    Rapid negative response

    Tiered response mechanism, with general negative issues addressed within 24 hours.

    Key actions:Tiered response + crisis-handling SOP
  4. 04

    Positive voice operations

    Build positive share of voice through content marketing, media coverage and KOL partnerships.

    Key actions:Positive voice growth + opinion environment optimization
2

What We Deliver

Full coverage from strategy to execution, backed by an expert team

Omnichannel information collection and monitoring

Covers all major platforms — news, forums, blogs, Weibo, WeChat, Douyin, Xiaohongshu, Zhihu and Q&A — collecting around the clock, 7x24.

Omnichannel coverage7x24 monitoringReal-time collectionMulti-platform

AI sentiment analysis

Deep-learning-based AI semantic analysis that automatically identifies information sentiment with 92%+ accuracy.

AI analysisSentiment detectionSemantic recognition92%+ accuracy

Real-time alerts and crisis warnings

Real-time alerts for negative information and abnormal heat, with multi-channel notifications via WeChat, SMS and email within 5 minutes.

Real-time alertsMulti-channel notification5-minute responseCrisis reminder

Opinion data dashboard and reports

A visual dashboard shows the public-opinion landscape in real time, with daily, weekly and monthly analysis reports.

Data dashboardVisualizationAnalysis reportsRegular output

Custom reports and consulting

Tailored public-opinion analysis reports, with expert interpretation and strategic advice from senior analysts.

Custom reportsExpert interpretationStrategic consultingDecision support

Competitor monitoring

Track competitors' marketing moves, product updates, public sentiment and user reviews in real time.

Competitor monitoringCompetitive intelligenceTrend trackingBenchmarking
3

Service Process

A standardized 4-step process keeps every project on track with controllable results

  1. Days 1-3 · Requirement setup: monitoring keyword setup, platform scope definition, alert rules, notification channels
  2. Days 4-5 · Deployment and testing: system deployment, data testing, accuracy tuning, trial validation, plan confirmation
  3. Ongoing · Full operation: 7x24 monitoring, real-time alerts, dashboard updates, incident handling
  4. Regular · Reporting and optimization: daily/weekly/monthly reports, strategy optimization, keyword iteration, periodic reviews
4

Core Strengths

Expert team + proven planning + data-driven execution to safeguard your results

01

Omnichannel coverage

02

AI analysis with 92%+ accuracy

03

7x24 real-time alerts

04

1B+ data points processed daily

05

Flexible and customizable

5

Performance Metrics

Continuous data monitoring of reach and conversion

Starting from the problem, we use data monitoring to make marketing results transparent and traceable:

  • Is the monitoring channel coverage comprehensive?
  • Can negative information be alerted promptly?
  • Is sentiment analysis accurate?
  • Are the alerts precise and effective?
  • Is data collection complete and reliable?
  • Are the trend insights valuable?
6

Related cases

Proven by real data from 500+ enterprise clients

7

FAQ

Frequently asked questions about the service - all the answers are here

Which channels does the monitoring cover?
News, WeChat official accounts, Weibo, Douyin, Zhihu, Tieba and other major public channels.
How quickly can negative information be detected?
Once keywords are configured, alerts are usually triggered within minutes, with 7x24 on-duty response for major events.
How are monitoring reports delivered?
We provide weekly and monthly reports, plus special analysis reports and response recommendations for major events.
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