Service Detail

Website SEO Optimization

Win organic rankings through content quality

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Service Overview

SEO (search engine optimization) systematically improves a website's organic ranking through technical configuration, content building and link acquisition. We cover both Chinese engines (Baidu, Sogou, 360, Bing China) and international ones (Google, Bing, Yahoo) — organic acquisition costs about one fifth of paid search.

We use an integrated "technology + content + data" methodology, tailoring separate strategies for the distinct algorithm logics of Baidu and Google.

Your dedicated GrowLab marketing consultant

1

Marketing Planning

A closed-loop flywheel of keyword research, content creation, technical optimization, link building and data review — delivering stepwise ranking gains from long-tail to core keywords.

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Search Traffic Flywheel Methodology

A closed-loop flywheel of keyword research, content creation, technical optimization, link building and data review — delivering stepwise ranking gains from long-tail to core keywords.

  1. 01

    Full keyword landscape research

    A 290-point audit that uncovers core terms, long-tail terms and question terms to build a keyword matrix.

    Key actions:Keyword matrix + search intent classification
  2. 02

    Content ecosystem building

    Create content by search intent category, covering the entire user decision path.

    Key actions:Content calendar planning + intent matching
  3. 03

    Technical SEO optimization

    A full check and optimization of site structure, page speed, mobile readiness and crawler friendliness.

    Key actions:Technical SEO audit + crawler friendliness
  4. 04

    Authoritative link building

    Earn high-quality backlinks through content marketing, media publishing and industry partnerships.

    Key actions:Link strategy + high-quality content distribution
  5. 05

    Data-driven review

    Monthly reports on rankings, traffic and conversions, with continuous optimization.

    Key actions:Monthly data reports + strategy iteration
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What We Deliver

Full coverage from strategy to execution, backed by an expert team

Technical SEO audit and configuration

A 290-point technical SEO audit covering site architecture, URL conventions, crawl and indexation, rendering performance, mobile readiness and security configuration.

290-point auditArchitecture auditCrawl optimizationPerformance

Baidu SEO optimization

Full-platform optimization for Chinese search engines including Baidu, Sogou, 360 and Bing China, with strategies tailored to Chinese search algorithms.

BaiduSogou360Bing China

Google SEO optimization

English and multilingual site optimization for Google, Bing and Yahoo — essential for exporters acquiring overseas customers.

GoogleBingMultilingualGoing global

Keyword research and content strategy

Build a four-tier keyword matrix — brand, product, industry and long-tail terms — and a complete content plan aligned with user search intent.

Keyword libraryIntent analysisContent planningCompetitor analysis

On-page SEO and link building

Title/description optimization, heading structure and internal linking, plus media backlinks, press release distribution and industry platform listings.

Meta optimizationInternal linksWhite-hat backlinksBrand PR

SEO data monitoring and optimization

Analytics deployment, Google Search Console and Baidu resource platform verification, with monthly, quarterly and annual reporting.

Rank trackingAnalyticsMonthly reportsStrategy iteration

Mobile search optimization

Targeted optimization for mobile search user behaviour, capturing the mobile traffic opportunity.

Mobile SEOPage experienceLocal SEOMobile readiness
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Service Process

A standardized 4-step process keeps every project on track with controllable results

  1. Weeks 1-2 · Diagnosis: 290-point SEO audit, keyword status analysis, domestic and international competitor benchmarking, issue diagnosis and prioritization
  2. Week 3 · Strategy: dual-engine keyword strategy for Baidu and Google, content plan, technical optimization plan, link strategy, KPI targets
  3. Weeks 4-12 · Execution: technical optimization rollout, dual-engine content matrix, domestic and international link building, batch optimization of core pages
  4. Ongoing · Optimization: dual-engine data monitoring and analysis, monthly optimization reports, strategy iteration, sustained ranking and traffic growth
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Core Strengths

Expert team + proven planning + data-driven execution to safeguard your results

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Baidu + Google dual-engine coverage

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290-point comprehensive audit

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20+ proprietary SEO systems

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Only targeting keywords with real search volume

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Transparent, traceable data

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White-hat SEO, fully compliant

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Performance Metrics

Continuous data monitoring of reach and conversion

We start from the questions that matter and use data monitoring to make marketing results transparent and traceable:

  • Is organic search traffic growing?
  • Is site indexation healthy?
  • Do page technical metrics meet the bar?
  • How are content quality and user behaviour?
  • How does competitor SEO performance compare?
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Related cases

Proven by real data from 500+ enterprise clients

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FAQ

Frequently asked questions about the service - all the answers are here

How long does SEO take to work?
New sites typically gain traction in 2-3 months; established sites may see improvement in 1-2 months depending on their baseline.
Do you use black-hat tactics?
No. We stay fully white-hat and compliant, pursuing sustainable rankings.
How do you guarantee results?
We assess performance on three dimensions: keyword rankings, organic traffic and inquiries.
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