Steady growth through WeChat and Weibo
Get it freeWeChat & Weibo OperationsSolutionsWeChat official accounts and Weibo are the traditional core battlegrounds of brand social marketing. The official account is the core carrier of private-domain traffic, while Weibo is the main stage for brand communication and PR — together they deliver even better results.
Gewu GrowLab's dual-platform team offers integrated services including official account operations, Weibo operations, campaign planning, follower growth and crisis PR.
Your dedicated GrowLab marketing consultant
The official account focuses on in-depth content operations and private-domain retention based on completion rate and WeChat Search rules, while Weibo drives brand exposure and public-domain traffic based on trending-search and topic mechanisms.
The official account focuses on in-depth content operations and private-domain retention based on completion rate and WeChat Search rules, while Weibo drives brand exposure and public-domain traffic based on trending-search and topic mechanisms.
Official account = in-depth content + private-domain retention; Weibo = brand exposure + topic marketing + real-time interaction.
Key actions:Differentiated positioning + coordinated division of laborImprove completion rate and lay out long-tail keywords for WeChat Search.
Key actions:Completion-rate optimization + Search keyword layoutPlan brand topics, join hot trends and amplify via KOL reposts.
Key actions:Topic marketing + trending-search riding + public-domain trafficDrive Weibo traffic to official-account follows, closing the public-to-private loop.
Key actions:Public-domain traffic + private-domain retention + bidirectional routingSegment fans and analyze interactions to optimize content strategy.
Key actions:User segmentation + data-driven optimizationFull coverage from strategy to execution, backed by an expert team
Official account positioning, content planning, article creation and fan operations.
Weibo account operations, topic planning, hot-topic marketing and fan interaction.
Online campaign planning and execution, fission growth and user activation.
Fan community setup and operations, user segmentation and engagement improvement.
A standardized 4-step process keeps every project on track with controllable results
Expert team + proven planning + data-driven execution to safeguard your results
Continuous data monitoring of reach and conversion
Starting from the problem, we use data monitoring to make marketing results transparent and traceable:
Proven by real data from 500+ enterprise clients
A pump-valve manufacturer had almost zero inquiries two years after launch. After GrowLab restructured its online acquisition approach, organic inquiries stabilized at 30+ per month from month four. Full diagnosis and data review.
For a third-party testing and certification enterprise, GrowLab used GEO optimization to make the brand the top AI recommendation in new energy testing scenarios, with 4x growth in AI search citations.
Frequently asked questions about the service - all the answers are here
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