Performance-driven paid search growth
Get it freeSEM Paid Search ManagementSolutionsSEM (search engine marketing) buys keyword ads to capture precise traffic quickly on a pay-per-click basis, covering Baidu, 360, Sogou, Bing and Google.
Our managed team cuts clients' CPC by 32% on average, lifts conversion rates by 45% and improves ROI by 2.1x. We optimize the entire chain: account structure, keyword strategy, creative optimization, landing page conversion and data analysis.
Your dedicated GrowLab marketing consultant
A five-step optimization method — account structure, keyword strategy, creative optimization, landing page conversion and data review — combining smart bidding and A/B testing for continuous ROI improvement.
A five-step optimization method — account structure, keyword strategy, creative optimization, landing page conversion and data review — combining smart bidding and A/B testing for continuous ROI improvement.
Build a clear account structure by product line, business unit, region and device.
Key actions:Multi-dimensional account architecture + conversion trackingCombine broad match with negative keywords to uncover high-converting long-tail terms.
Key actions:Tiered keyword management + negative keyword libraryMulti-version A/B testing of creative to improve CTR and quality score.
Key actions:Creative A/B testing + quality score optimizationOptimize landing pages using heatmap insights to shorten the conversion path.
Key actions:Heatmap analysis + landing page A/B testingDaily monitoring, weekly optimization and monthly reviews for continuous ROI gains.
Key actions:Daily/weekly/monthly reporting + ROI iterationFull coverage from strategy to execution, backed by an expert team
Build a sound account structure across audience, product line, region and budget dimensions for easier management and optimization.
Systematically uncover high-converting keywords based on business goals, combine match types scientifically and adjust bidding dynamically.
Continuously refine landing pages based on user behaviour data, using A/B tests to lift conversion rates.
End-to-end tracking from impression to click, visit and conversion, with ROI as the core objective.
Placement across Baidu Feed, Toutiao, WeChat Moments and other feed channels with precise audience targeting and creative optimization.
High-CTR creative is key to lowering CPC. We run multi-version A/B tests and keep refining headlines and descriptions.
Coverage of major feed platforms including Douyin, Kuaishou, WeChat and Zhihu to help brands reach target users efficiently.
A standardized 4-step process keeps every project on track with controllable results
Expert team + proven planning + data-driven execution to safeguard your results
Continuous data monitoring of reach and conversion
We start from the questions that matter and use data monitoring to make marketing results transparent and traceable:
Proven by real data from 500+ enterprise clients
A pump-valve manufacturer had almost zero inquiries two years after launch. After GrowLab restructured its online acquisition approach, organic inquiries stabilized at 30+ per month from month four. Full diagnosis and data review.
For a third-party testing and certification enterprise, GrowLab used GEO optimization to make the brand the top AI recommendation in new energy testing scenarios, with 4x growth in AI search citations.
Frequently asked questions about the service - all the answers are here
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