Seed mindshare, starting on Xiaohongshu
Get it freeXiaohongshu (RED) OperationsSolutionsXiaohongshu has become the first stop for young consumers' purchase decisions — users in beauty, fashion, home, education and travel all "do their homework" on Xiaohongshu before buying.
Gewu GrowLab's Xiaohongshu team knows the platform's rules and content ecosystem deeply, with rich KOC/KOL resources, offering integrated services from account operations and content seeding to creator marketing.
Your dedicated GrowLab marketing consultant
Xiaohongshu's algorithm values the CES score and label-keyword matching, with dual engines of content recommendation and search traffic, closing the seeding conversion loop through keyword layout and interaction optimization.
Xiaohongshu's algorithm values the CES score and label-keyword matching, with dual engines of content recommendation and search traffic, closing the seeding conversion loop through keyword layout and interaction optimization.
Clarify the account's field and target audience, keeping content labels vertical.
Key actions:Vertical field positioning + label systemLay out high-search-volume keywords in titles, body text and labels.
Key actions:Keyword research + search occupancy optimizationCreate save-worthy, valuable content to optimize the CES composite score.
Key actions:Valuable content + engagement boostNano-creator authentic experience posts at volume plus mid-tier creators for in-depth seeding.
Key actions:Nano-creator volume + mid-tier creator seedingPosts guide users to search the brand keyword, then search occupancy, then store conversion.
Key actions:Search guidance + conversion path optimizationFull coverage from strategy to execution, backed by an expert team
Official account positioning, content planning and daily operations to build a warm brand presence.
A large pool of nano KOCs for bulk seeding, creating the word-of-mouth effect of everyone recommending the brand.
Precise matching of top and mid-tier creators, with content co-creation and paid boosting to build viral posts.
Precise placement via Shutiao and Juguang, with audience targeting and creative optimization to boost seeding ROI.
Optimize Xiaohongshu search rankings so brand and category keywords are dominated by your content.
Real-time post data monitoring, competitor tracking and monthly analysis reports.
A standardized 4-step process keeps every project on track with controllable results
Expert team + proven planning + data-driven execution to safeguard your results
Continuous data monitoring of reach and conversion
Starting from the problem, we use data monitoring to make marketing results transparent and traceable:
Proven by real data from 500+ enterprise clients
A pump-valve manufacturer had almost zero inquiries two years after launch. After GrowLab restructured its online acquisition approach, organic inquiries stabilized at 30+ per month from month four. Full diagnosis and data review.
For a third-party testing and certification enterprise, GrowLab used GEO optimization to make the brand the top AI recommendation in new energy testing scenarios, with 4x growth in AI search citations.
Frequently asked questions about the service - all the answers are here
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