Table of contents
Search a term inside WeChat and the article order is not published. Long observation still reveals stable factors: the account's own credibility, how well the title matches the query, summary relevance, cover clarity and completion, and post-publish engagement. Working these in order beats chasing algorithm updates.
1. Five Factors
| Factor | How to observe | Action | Time to effect |
|---|---|---|---|
| Account weight | Your position for the same term over time | Steady publishing, complete verification | 3 months plus |
| Title match | Does the title contain the searched term | Put the core term in the first half | Immediate |
| Summary relevance | Does the summary restate the point | Write the conclusion, not a teaser | Immediate |
| Cover image | Is the thumbnail legible on a phone | One subject, few words, high contrast | Immediate |
| Engagement | Reads, shares, comments | End with one specific question | 1–2 weeks |
The first three are content-side and controllable. The last two reflect longer-term account health. Fixing the first three produces visible movement within weeks.
2. Titles That Match
Include the term people actually search, in the first half of the title. Half of account optimisation sits in that one line.
Avoid two patterns: brand names alone, since people search problems rather than your name; and overlong sentences, since anything past roughly 25 characters is truncated in results.
Prepare three title variants and check the share of search traffic in your read sources after publishing, then keep what works.
3. Summaries Should Conclude, Not Tease
The summary shown in results is what decides a tap. A conclusion outperforms a tease: answer the question in one line.
Keep it to two lines and drop empty endings such as "click to read more".
4. Covers and Layout
The thumbnail is a small square on a phone. One subject, three characters at most, is enough. For portraits, use the upper body rather than a full figure.
Layout affects completion: paragraphs under four lines, a subheading every few hundred characters, key sentences in bold. Higher completion supports steadier positions over time.
5. What to Avoid
Third-party services offering position lookups can help you observe where you stand. Services that sell placements — whatever the category — involve manipulation that platforms actively police, and are not worth touching.
What lasts is content and the account's own credibility. Optimising purely for position drifts away from what readers need.
6. FAQ
Can a new account be found? Yes, but lower. Complete verification and build a content base first.
How soon does a post appear in search? Usually hours to a day, depending on indexing.
Must we publish daily? No. A steady two or three a week beats daily filler.
Related
- See also: three layers of brand online marketing
- See also: six stages of making a short video
GrowLab focuses on integrated content marketing, covering brand strategy, website development and search marketing (SEO/GEO). Contact us for an assessment of your own promotion plan.
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