Table of contents
Quotes for an annual promotion package span an enormous range for the same sentence: "full-year promotion services". The gap is not in promises but in what gets delivered each month — how many pieces, which channels, who coordinates, and how granular the reporting is.
1. Three Pricing Models
By channel: suited to companies with a clear channel direction, one workload per channel. By content volume: suited to content-led companies, for example ten articles and four videos monthly. By headcount: suited to companies needing ongoing support, effectively outsourcing a marketing role.
None is superior, but boundaries matter. Channel pricing invites disputes over the specific work inside a channel; content pricing invites disputes over what counts as an acceptable piece; headcount pricing drifts into doing everything shallowly.
2. Price Against Deliverables
| Model | Typical annual range | Deliverables | Fits |
|---|---|---|---|
| By channel | 15k–60k CNY | Basic operation of 2–3 channels | Clear channel plan |
| By content | 30k–120k CNY | 8–15 pieces monthly plus distribution | Needs content assets |
| By headcount | 120k–300k CNY | Dedicated team, all channels | Marketing team understaffed |
A package under 10,000 CNY promising five channels is usually one asset copied across platforms. That is not useless, but be clear: you are buying distribution, not strategy.
3. Five Contract Terms
A monthly deliverable list with counts, channels and formats — no "as needed" language. Delivery dates: when drafts arrive, when publishing happens. Acceptance criteria: who judges quality and what happens on rejection. Ownership: accounts, assets and backend access belong to the client. Termination and settlement: quarterly review or monthly.
Long engagements fail from month three onwards. Split the year into four quarterly reviews with three metrics: delivery completion, indexing or reach, and enquiry volume. Two consecutive misses allow termination of remaining quarters.
4. Monthly Acceptance
Do not wait for the year-end total. Pick one day monthly and check four things: the deliverable list is complete, content is published where agreed, you can log into the analytics yourself, and next month's schedule has been submitted.
| Check | Method | Red flag |
|---|---|---|
| Volume | Compare to contract | Verbal catch-up promises |
| Placement | Open the link yourself | Screenshots only |
| Access | Log in with your account | Access refused |
| Schedule | Delivered in advance | Always decided late |
5. Common Mistakes
Treating the package as full outsourcing and losing track within six months. Comparing unit price without comparing quality — ten thin articles are worth less than three usable ones. Accepting "extended service if targets are missed", which usually means another year of drift. Letting the agency register every account, then losing access at exit.
6. FAQ
Which stage fits an annual package? Companies with a stable product but no content or channel capacity. If the audience is still unclear, do positioning first.
Can we buy one channel only? Yes, and it is advisable: run one channel for three months to verify quality before renewing.
How do we check content originality? Search three titles and opening lines to see whether identical text appears elsewhere.
Related
- See also: channel attributes and action order
- See also: four validation steps and a trial period
GrowLab focuses on integrated content marketing, offering brand strategy, website development and search marketing (SEO/GEO) as a full-chain service. Contact us for an assessment of your own promotion plan.
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